FINNERO - Who we are?

Who We Are

We are an energetic pet product designer, producer, and importer based in Seinäjoki, Finland. We bring softness, color, and trendiness to pets. Our products combine a love for animals with Nordic style and expertise! We are a tightly-knit team for whom pets are not just part of our family; they are at the heart of our lifestyle. This is reflected in our designs, which showcase the importance of pets and the joy they bring to our everyday lives.

Since When?

FINNERO's story began in 2016 when passion, boldness, and a love for pet well-being came together. We are proud of our Finnish roots. Our mission is to offer unmatched comfort and distinctive aesthetics for pets. We aim to provide products that not only meet pets' needs but also seamlessly integrate into the busy lifestyle of the modern pet owner.

Our Inspiration

We draw inspiration from Nordic nature and the daily life of different pets. We create products that are not only aesthetically beautiful but also practical and, of course, safe.

What Sets Us Apart?

FINNERO's uniqueness lies in our passion for pets. We want our products to delight and enrich the relationship between pets and their owners. This is part of our lifestyle and commitment to providing high-quality, functional, and beautiful products for everyday use—also for our own pets.

Where Does the Name FINNERO Come From?

We wanted a name that reflects Finnishness, even on an international level. So, we incorporated the word “Finland” into our name. The name also had to convey creativity, ingenuity, and speed—traits that are all about brilliance. The word “Nero” means genius in Finnish, and it also refers to the color black, which inspired the logo and brand colors.
FIN - for Finnish, NERO - for brilliance.

Where to Find Us

FINNERO products are available internationally through our online store, in pet supply brick-and-mortar shops and online stores across Finland, and in many other countries - FINNERO products are sold in pet stores in more than 20 countries.
We proudly share Finnish expertise with the world, because every pet deserves FINNERO!

Founder
Tarja Keen
tarja@finnero.com