Feeding a puppy

Proper nutrition plays a key role in supporting a puppy’s growth, development, and overall health. Dogs of different sizes have different nutritional needs, and a suitable diet helps prevent growth disorders while supporting the development of bones, muscles, and the immune system.

Vitamins, trace elements, and the right fatty acids — especially Omega-3 and Omega-6 — are important for healthy growth. In addition, natural antioxidants such as polyphenols and carotenoids help protect cells and support the immune system.

Meat should be the main ingredient in a puppy’s diet, as it provides high-quality protein and essential amino acids. In many cases, a grain-free diet can also support digestion, especially for young dogs.

Small Breeds

A dog breed is generally considered small when its adult weight is under 10 kg (22 lb). Examples include the Chihuahua, Prague Ratter, Scottish Terrier, Norwich Terrier, Dachshund, and Yorkshire Terrier.

Small breed puppies grow quickly and usually reach their adult size at around one year of age. They have small stomachs and a faster metabolism, which means they need food that is rich in calories, protein, and fatty acids to support their rapid growth.

Food for small breed puppies should also have small kibble size, making it easier for them to eat.

Medium-Sized Breeds

Medium-sized dog breeds typically weigh around 10–25 kg (22–55 lb) as adults. Examples include the Airedale Terrier, Australian Cattle Dog, Border Collie, Siberian Husky, Cocker Spaniel, and Australian Kelpie.

Puppies of medium-sized breeds usually grow at a more balanced rate than small breeds. Their diet should be well balanced, as food that is too high in energy may cause excessively rapid growth. This can increase the risk of developmental problems.

Puppy food for medium-sized breeds typically contains slightly less protein and calories than food for small breeds, helping maintain controlled and healthy growth while supporting strong bones and muscles.

Large and Giant Breeds

Large dog breeds generally weigh over 25 kg (55 lb) as adults, while giant breeds may exceed 45 kg (99 lb).

Examples of large breeds include the Alaskan Malamute, German Shepherd, Doberman, Golden Retriever, and Labrador Retriever. Giant breeds include the Dogue de Bordeaux, Cane Corso, Leonberger, Mastiff, and Great Dane.

Large and giant breed puppies grow more slowly and may continue growing until 18–24 months of age.

Their diet should contain moderate levels of calories and calcium, as overly rapid growth can lead to joint and skeletal problems. Puppies of large breeds also benefit from foods containing joint-supporting nutrients such as glucosamine and chondroitin.

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Vitamins and Trace Elements in Puppy Nutrition

A growing puppy requires a wide range of vitamins and trace elements.

Calcium and phosphorus
These minerals must be present in the correct balance to support bone development and prevent growth disorders. Calcium supports the development of bones and teeth, but excessive calcium intake may lead to skeletal problems. On average, a growing dog needs about 500 mg of calcium per kilogram of body weight per day. Phosphorus works together with calcium to support muscle and nervous system function.

Vitamin D
Vitamin D supports calcium absorption and is essential for healthy bone and tooth development. However, excessive vitamin D can lead to harmful calcium deposits in tissues.

Vitamin A
Vitamin A supports vision, immune system development, and the health of skin and mucous membranes. It also plays a role in the healthy development of soft tissues and bones.

B Vitamins (B1, B2, B6, B12)
B vitamins are essential for energy metabolism, nervous system function, and red blood cell production. They also help maintain healthy skin and coat condition, which is particularly important for long-haired breeds.

For example, vitamin B1 (thiamine) supports energy production from carbohydrates, while vitamin B6 contributes to red blood cell formation.

Vitamin E
As an antioxidant, vitamin E helps protect cells from oxidative damage and supports immune system function. It is also important for muscle and nervous system health.

Vitamin C
Vitamin C supports the immune system and also acts as an antioxidant. For growing puppies, it may help strengthen resistance and support the body’s ability to manage inflammation.

Puppy

Omega-3 and Omega-6 Fatty Acids

Omega-3 fatty acids (EPA and DHA)
DHA is particularly important for brain development and learning ability. Fish — especially fatty fish such as salmon or herring — is a rich source of DHA.

EPA helps support joint health and reduce inflammation. Together, these fatty acids contribute to healthy cognitive development and learning ability in puppies.

Omega-6 fatty acids
Omega-6 fatty acids support healthy skin and coat while also providing additional energy, which is important for actively growing puppies. They also support tissue repair and healing.

Natural Antioxidants: Polyphenols and Carotenoids

Antioxidants help protect the cells of a growing puppy and support overall health.

Polyphenols
Polyphenols are plant-derived antioxidants that may support immune system function and help prevent cellular damage. They are commonly found in berries and other plant sources.

In a dog’s diet, polyphenols may help reduce inflammation and protect cells from oxidative stress.

Carotenoids
Carotenoids such as beta-carotene and lutein are natural pigments that also act as antioxidants.

Beta-carotene can be converted into vitamin A in the body, supporting vision, skin health, and immune function. Lutein is particularly beneficial for eye health and may help protect against age-related changes.

The Role of Meat in a Puppy’s Diet

Meat should be the primary ingredient in a puppy’s diet because it provides high-quality protein and essential amino acids.

These nutrients support the development of muscles, bones, and body tissues. Ideally, puppy food should contain around 50–70% meat, ensuring the puppy receives enough protein and amino acids for healthy growth.

High-quality meat also provides natural minerals and vitamins that support overall health.

The Role of Grains in Dog Nutrition

Grains such as wheat and corn are not always ideal for dogs, as the canine digestive system is not naturally adapted to process large amounts of carbohydrates.

Some dogs tolerate gluten-free grains, such as rice or oats, reasonably well. However, grain-free diets can reduce the risk of digestive problems and food sensitivities.

For this reason, many breeders prefer grain-free diets, particularly for young dogs.

How to Choose the Right Puppy Food

Here are a few tips for selecting suitable food for your puppy:

1. Check the nutritional content
A good dry food should list high-quality meat as the main ingredient*. Look for products containing at least 30% protein and around 15–20% fat.

2. Choose food based on breed size
Breed size matters because small and large breeds grow at different rates. High-quality dog food manufacturers often offer separate formulas for small, medium, and large breed puppies.

3. Omega-3 and Omega-6 fatty acids
Fatty acids such as DHA are important for brain and eye development. Choose food that contains these nutrients from fish and/or flaxseed.

4. Vitamins and minerals
A growing puppy needs calcium, phosphorus, vitamin A, and other vitamins and minerals to support healthy development.

5. Avoid unnecessary additives
Choose foods that do not contain artificial additives, colorants, or inexpensive fillers such as corn or wheat, which may cause digestive issues in sensitive dogs.

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Terms and conditions

DELIVERY TERMS AND CONDITIONS FOR FINNERO OY'S ONLINE SHOP 

Valid as of 1.3.2023


General

The online shop’s products are sold by FINNERO Oy Ltd (VAT number FI27632665). Products are sold to consumer customers globally. In order to place an order through the online shop, the customer must be at least 18 years old and have a permanent delivery address. The customer must read and accept the valid delivery terms and conditions in order to place an order through the online shop. FINNERO Oy reserves the right to make changes to prices, delivery charges and delivery terms.


Note that depending on the applicable legislation that may vary depending on the country, customers may be entitled to further rights in addition to the rights defined in these terms and conditions.

If you need assistance or additional information, please contact us per e-mail at info@finnero.com or telephone at +358 40 623 9672.We accept calls Monday through Friday between 8 am and 4 pm Finnish time (UTC +2/+3).

Product descriptions and stock availability

FINNERO strives to ensure that the online shop’s product descriptions and stock availability details are up to date and correct. We cannot guarantee the accuracy of the descriptions nor the availability of products. There is only a limited stock of all products.

If an order is placed and received successfully, but it subsequently becomes evident that stock availability details were inaccurate and the product has run out of stock, FINNERO will notify the customer immediately. In such cases, the customer may cancel or change their order.

FINNERO strives to present the colours and materials of the products as precisely and accurately as possible. Please note, that the screen settings of your computer, mobile or tablet may affect product images, whereby we cannot guarantee the accuracy of colours on all devices and with all settings.


Prices, costs and taxes

The published prices only apply to orders placed through FINNERO's online shop. Product prices include Finnish value-added tax (VAT) of 24 %. Order-specific delivery costs are displayed in the shopping cart. Delivery costs are added to orders in accordance with the ‘Delivery’ section below. For orders to be shipped outside the European Union, VAT will be deducted in the shopping cart in accordance with the section ‘Delivery’. The customer is responsible for all custom and tax fees for orders placed outside the EU and these fees are not included in the overall delivery price.


Placing an order and customer details

Products are ordered from the online store by adding the products to the shopping cart and making a payment on the "Checkout" page.  It is not mandatory to register for placing an order, but registered customers can track the progress of their order on our website and check out their order history. 

An order confirmation will be sent to the e-mail address provided upon ordering. We encourage you to carefully review your order. If you have any questions or for some reason have not received an order confirmation, please notify our customer service.


Customer protection

FINNERO handles customer details with confidentiality and is committed to not handing them over to third parties. Details will be provided to third parties only in accordance with these terms and conditions. According to the EU General Data Protection Regulation (EU) 2016/679, the customer has the right to access and verify all the personal data that we have collected concerning them and to request that their personal data is rectified or erased from our customer register.

In addition to these terms and conditions, the customer relationship between FINNERO and the consumer customer is subject to the consumer protection legislation. Whether the consumer customer is registered or not does affect consumer protection.


Payment methods

We use Paytrail as our payment service. The accepted payment methods are Credit Cards (Visa, Mastercard). All our payment methods are fully secure. All personal information (such as payment information, email and address) and payment details are protected by encryption and by an additional authorization process.


Delivery

All orders are processed on business days, from Monday to Friday. We will deliver the order as soon as possible after the order has successfully been registered in our online shop. All orders are delivered from our warehouse in Tallinn, Estonia. Our normal order processing time is 1–3 business days. Please note that during high season, deliveries may take longer than normal. If the order processing requires more than seven days or we are unable to deliver the product, we will notify the customer per e-mail as soon as possible.

Deliveries in Finland

In Finland, FINNERO's orders are delivered by Posti or Matkahuolto. Delivery fees depend on the selected delivery method. For small-sized deliveries in Finland, it is possible to select Posti’s Small Parcel, which is delivered home together with regular day mail. Parcels are delivered to the selected service point or parcel locker. FINNERO reserves the right to send the order as a Small Parcel when the order meets the size and weight criteria, even if parcel has been selected as the order’s delivery method.

Delivery fees in Finland are as follows:

Small parcel (XXS) 5,90€
Pick up parcel 6,90€
Finnish Post home delivery 10,90€

Deliveries outside Finland

We deliver orders to almost all countries. Orders outside Finland are delivered mainly by GLS or DHL. The delivery costs start from €15.90. Exact delivery costs are calculated according to the size/weight of the shipment, the country of destination and the delivery method chosen. When you have added products to the shopping cart, you can check the delivery fees by entering your address/country details in their respective fields. Please note, the customer is responsible for all customs and tax fees for orders placed outside the EU which are not included in the shipping costs. Depending on the country of destination, delivery times outside Finland may take more than 14 days.


Exchange and return right

All FINNERO products have a 14-day right of return in accordance with the Finnish Consumer Protection Act. The customer is responsible for the delivery costs for returns. Make sure to keep the receipt until your product return has been processed. We process returns within five days upon receipt of the delivery. You will receive a confirmation by email, once we have processed your product return. When the return has been processed, the customer will be reimbursed through the original payment method. Please note that additional duties and/or taxes will not be refunded.

Unfortunately, we cannot offer direct exchanges. If you wish to order another size or model, please return the purchased item and place a new order for the exchanged product. We will refund the payment for the first purchase as soon as the parcel is received.

Please note that the returned products will be resold, so please treat them accordingly. Return rights apply only to unused products in salable condition. Please, check the fit of the product before removing any price tags or other labels. All labels and tags must be attached on all returned items. Returns should be made in accordance with FINNERO's return form’s directions. The return form is always delivered with the order. The form can also always be requested from FINNERO's customer service at info@finnero.com.

Return rights apply when the following conditions are met:

1. Exchange or returns have been made within 14 days upon the customer’s receipt of the order.
2. The exchange and return form filled in accordance with the directions or corresponding details have been sent to FINNERO.
3. The returned product is free of dog hair, all labels are attached to the product and the product is in unused and fully salable condition.

If we receive an exchange or return delivery that does not meet all of the exchange and return conditions above, we have the right to decline the exchange or return of the product. In such cases, FINNERO is not liable to refund or in other way compensate the product. The customer will bear the costs of a possible re-delivery. We will charge for the re-delivery according to the original postage fees.


Returns in Finland

The customer has the right to return their order fully or in part. Delivery costs for returns are always paid by the customer. If the customer returns the order in full, the delivery costs paid upon ordering will be reimbursed to the customer. The returns delivery can be sent to FINNERO through our customer returns contract number, which is stated in the exchange and returns form delivered with the order. When using the customer returns contract number, the customer will not pay anything upon handing over the delivery to Posti. But for orders or products returned through customer returns contract number, FINNERO will charge €5.90/delivery from the sum to be reimbursed to the customer. Remember to take and keep the receipt/voucher for the returns delivery, in case the parcel gets lost for some reason. Regrettably we can only provide a refund for a lost return once we have been provided with a proof of posting certificate.

Returns from outside Finland

The customer has the possibility to return their order fully or in part. Delivery costs for returns are always paid by the customer. If the customer returns the order in full, the delivery costs paid upon ordering will be reimbursed to the customer. FINNERO does not have a customer returns contract with service providers operating abroad, therefore the customer is fully responsible for sending returns from outside Finland. The customer must always notify FINNERO about the product return by email in order to receive more detailed instructions for the return. All returns are carried out through GLS or DHL. Once you have notified us of your product return, we will send you a printable GLS or DHL return label in a separate message. Delivery costs for the return are the same as the original shipping cost and will be deducted from your refund. A credit (excluding the shipping fee for the return) will be applied to your original method of payment after your product return has been processed. Remember to take and keep the receipt/voucher for the return delivery in case the parcel gets lost for some reason. Regrettably we can only provide a refund for a lost return once we have been provided with a proof of posting certificate.


Errors, defects and complaints

Upon receiving the delivered order, the customer must immediately verify that the delivery includes all ordered products. If the order is incorrect or the delivered product is defective, the customer must immediately notify FINNERO's customer service: info@finnero.com. FINNERO must be notified of an incorrect delivery or defective product within 14 days upon receipt of the order or product. If the parcel has been damaged during delivery, the customer must immediately file a complaint with the delivery company and notify FINNERO's customer service.

If the product has been purchased from other than FINNERO's online shop, the customer must always file a complaint with the place of purchase.


Rules and regulations

FINNERO's online shop and terms and conditions are subject to Finnish law. In case of dispute, Finnish legislation will apply.