Privacy Policy

Privacy Policy


FinNero Oy Ltd. (“FinNero”, “we”) is determined to look after the privacy of the users of our services (“Service”). The Service is mostly operated in the Internet. In this Privacy Policy, we explain what Personal Information we gather, handle and store on our users (“you”), and how and why we use it. We also explain your rights as a user.

In order to use the Service, you need to accept this Privacy Policy. Accepting this Privacy Policy means that you give your explicit consent to FinNero to use your Personal Information as set out in this Privacy Policy.

Please note, that the person completing the registration to the Service must be at least 18 years old and of full legal capacity. If a user gives us information on underaged individuals, they are responsible for acquiring the necessary consents from the guardian of the minor.

 The structure of this Privacy Policy is as follows:

1. General

2. What Information Do We Handle?

3. For Which Purposes?

4. How Do We Get Your Data?

5. On What Grounds Do We Handle Your Data?

6. With Whom Do We Share Your Data?

7. Data Security

8. Cookies

9. Your Rights

10. For How Long Do We Store Your Data?

11. Data Controller

12. Changes to This Privacy Policy  

2. What Information Do We Handle?

The Personal Information collected may be categorized as follows:

  • Identity information and information given by you
  • Identity information, such as name
  • Personal-ID for payment agreements
  • Information required by the Customs when ordering products without taxes from other countries than Finland
  • Contact information, such as address, email and phone number
  • Payment information
  • Information related to dogs groomed, such as breed
  • Customer segment (e.g. whole sale, retailer, breeder, professional groomer, private person)
  • Information based on using the service and information generated by web analytics
  • Order history, e.g. purchased products and price information
  • Delivery information, such as delivery type and address
  • Information about website usage

3. For Which Purposes?

We only use your Personal Information for legitimate and otherwise decent purposes. We comply with the European General Data Protection Regulation (“GDPR”) as well as applicable national privacy laws.

We engage in using your Personal Information for the following purposes only:

  • Maintaining the customer relationship
  • Delivering, managing and archiving the information related to ordered products
  • Service development
  • Improving the customer experience
  • Analytics and marketing research
  • Personal marketing communications
  • Complying with our legal obligations 
  • Offering better customer service
  • Where did you come from to our site?
  • How did you navigate within our site?
  • How long did you spend on each page?

We handle the information based on the customer relationship with FinNero and the customer, agreement, web site usage or legal obligations.

We also use automated cookie-based tools to analyze your use of our Service. The purpose of the analysis includes the following:

Your Personal Information may be shared with providers of these services. Cookies are consent-based. Based on the data gathered, we’re able to offer you a better Service. More information on cookies and sharing information will follow later in this Privacy Policy.

4.   How Do We Get Your Data?

When you make purchases on our service, FinNero gathers some Personal Information of you. We may also gather information from the Internet and such service providers who offer identity and information services.

The Service and affiliate services may install cookies to collect certain Personal Information and technical information necessary to enable the proper functioning and provision of the Service. More information on cookies will follow.

Furthermore, we also collect the following Personal Information regarding your purchases:

  • Purchase target / product
  • Purchase amount
  • Timing of purchase
  • Amount payable/paid
  • Payment method
  • Timing of payment

In some cases, it may be necessary for us to refund your purchase. In these cases, we save Personal Information related to payments from FinNero to you.

5.   On What Grounds?

We handle your Personal Information due to you being a customer of ours. Some collection and handling of Personal Information is based on your consent (such as sending you marketing communications), some is based on a contractual relationship between you and us, and some may have a legitimate interest towards.

When the handling of your Personal Information is based on a consent given by you, you may also remove the consent, after which we will seize using your information, in accordance with this Privacy Policy and applicable legislation.

When we use legitimate interest as grounds for handling your Personal Information, we always asses, whether our legitimate interest is prior to the legal rights granted to you by applicable privacy legislation. If we consider our legitimate interest prior to yours, we may be able to continue handling your Personal Information even if you wish to withdraw your consent.

6.   With Whom Do We Share Your Data?

Offering the Services to our customers may require sharing personal information with third parties. In order for us to be able to process your purchase and you to receive products ordered, we may need to share some of your personal information with third parties. This may include cookie-based information acquired from our third party service providers.

FinNero may also share your Personal Information with other third parties who may process Personal Information on behalf of FinNero for the purpose set out in this Privacy Policy. FinNero may share your Personal Information with third parties in order to

Track your use of FinNero’s site to offer Services, technical maintenance and support

  • Ensure secure handling of your Personal Information
  • Handle payments
  • Verify your identity (legal requirement)
  • Offer a chat-like communication tool on the Service
  • Send you marketing and other communications according to your selected communications preferences
  • Comply with applicable legislation as well as report to authorities
  • Conduct market and academic studies and analysis

If your Personal Information is shared with a third party, we always ensure they comply with GDPR, and there is a sufficient agreement on data handling in force between the party and us.

As your Personal Information may be stored on servers located in various countries around the world, your Personal Information may be transferred across international borders, including to countries outside the European Economic Area, such as the United States. In such cases, FinNero takes appropriate steps to ensure that there is a legal basis for such transfer and that adequate protection for your Personal Information is provided as required by the applicable law. By using the Service and/or submitting any Personal Information to FinNero you give FinNero your express and explicit consent to the transfer of your Personal Information across international borders for the purposes of this Privacy Policy.

7.   Data Security

We apply appropriate technical, organizational and administrative measures to ensure the security of your Personal Information against data breaches, modifying, demolishing, fraud and other malicious behavior.

Your Personal Information is securely stored on systems provided by well-know third parties, that also many other websites and web stores use. You can familiarize yourself with the privacy policies of these third parties by visiting their websites:

8. Cookies

Our Service uses Cookies to make using our website easier and to track the usage of our Service in anonymized ways. Using Cookies is common practice for plenty of web-based services.

Cookies are small pieces of text-based data that our website or affiliate websites saves on the browser of your device when you visit the website. Cookies save information on your behavior on the Service.

Cookies are anonymous and are not used to identify you. Anonymous data gathered based on cookies may be used to offer you a better customer experience, develop the Service to better match your needs, target automatic marketing and conduct research by analyzing the use of our website. Cookies enable for example our Service remembering your language preference or you continuing the use of Service from where you left off last. Due to Cookies, we may also track if you came to the Service through a specific add, and thus analyze, whether our adds work.

You may control and remove the Cookies stored on your browser freely. Please note that disabling Cookies may affect your use of the Service by limiting your possibilities. Some interactive features of the Service are based on Cookies, and if you disable Cookies, it might result in the features not working properly or at all. More general information on cookies and advice on how to control your settings may be found in the Internet, for example on website

Below we have listed some guidelines for administering Cookies published by a few of the third party service providers we use for marketing-related purposes:

  • Facebook Cookie Policy
  • Google Analytics Cookie Opt-out and Cookie Usage Policy

9. Your Rights

You have the right to affect our use of your data. Below we have listed your rights and how to exercise them.

9.1. Right to Examine Your Personal Information

You have the right at any time to inspect Personal Information submitted to the Service by you.

9.2. Right to Correct Your Personal Information

You have the right to have any incorrect, incomplete, outdated or unnecessary Personal Information removed or updated, and FinNero may also without notice itself correct or remove any incorrect, incomplete, outdated or unnecessary Personal Information. Please note, that the Personal Information you have given us in conjunction with a transaction in the Service may not be changed without input from our side.

9.3. Right to Prohibit Us from Using Your Personal Information

You may also at any time prohibit FinNero from using your Personal Information. If you don’t give us the right to handle your Personal Information, we unfortunately cannot offer our Service to you. Notwithstanding the previous, you may deny us for using your Personal Information for direct marketing purposes, and still use the Service.

In case your Personal Information is needed to fulfill our legal obligations, it might be that we cannot seize using your information despite you requesting it. In these cases, we’ll stop further use of the Personal Information, and only use it for this legal purpose as well as store it for the required time.

9.4. Right to Be Forgotten

In case you have not used the Service to make purchases, you have the right to be forgotten. In case you’ve used the service to make purchases, please note that we may have legal obligations (e.g. related to warranty) that prevent us from removing your information even if you so demand.

9.5. Right to Limit Usage of Your Data

If you deny our right to use your Personal Information, if the Personal Information we have registered is incorrect or if you consider our data handling policies unlawful, you may limit our use of your Personal Information to storing only. Also, in case you don’t have the right to be forgotten, you may ask us to limit the use of your data to preserving the information only. If you choose to do so, we will seize for using the data for any other purposes, excluding where we have the legal obligation to do so. We may also use your information to enforce an agreement with you.

You may always limit the use of your data for direct marketing purposes.

9.6. Right to Transfer Your Data

You have the right to acquire your Personal Information in a machine-readable format and transfer it to another service provider. Please note, that FinNero is not responsible for the exported Personal Information after you have successfully exported it.

9.7. How to Exercise Your Rights

By visiting the Personal Information page of your user account in our Service, you can examine the given Personal Information, export the information and make updates and modifications when necessary. If you need to modify the Personal Information you have submitted in relation to a transaction you have made through the Service, you need to contact us.

If you wish to modify your communications settings, this can also be done through your user account settings.

If you need help or wish to contact us to discuss informally, you may use our regular communication channels, such as the chat tool on our website.

For any official complaint or other notice, please contact FinNero at and detail your request. FinNero will process your request without undue delay, in compliance with the time schedule set in applicable legislation.

10.   For How Long Do We Store Your Data?

We store your Personal Information for as long as we need it for the purpose it has been gathered for, or for as long as applicable legislation so requires. If you wish your data to be removed, you may contact us.

11.    Data Controller

The data controller of the Personal Information that you submit to FinNero or that FinNero otherwise collects in or in connection with the Service is: FinNero Oy Ltd (Business ID: 2763266-5), a limited liability company duly established under the laws of Finland, having its principal place of business at Kolokuja 6, 60510 Hyllykallio,  Finland.

In matters relating to your privacy and any Personal Information submitted to or collected by FinNero, please contact FinNero by sending email to the address

12.    Changes to this Privacy Policy

FinNero reserves the right to modify or revise this Privacy Policy or cancel or suspend the access and use of the Service at any time. Any modified or revised Privacy Policy will be posted on the Service. FinNero recommends that You periodically visit this Privacy Policy to learn its contents.

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Terms and conditions

Conditions of use

Ordering from our web shop (Finnish) and (English) is possible only for registered customers. For registration you will need your company business ID/ VAT number. The registration will be accepted within 24 hours and you will receive your account information via e-mail.

You can place an order through the web shop customer account or by sending us an email to Your customer account shows you the progress of your orders and order history.

Your registration data is collected and saved to our own customer database. You can exit our customer database at any time by notifying our customer service ( We do not give any personal data to third parties. Your personal data can be used to our own direct marketing. Subscription of our newsletter can be canceled at any time by pressing the canceling link found at the end of the newsletter.